Successfully owning and running a business requires meticulous planning. Having a website for your business is one of the ways you can utilize to increase your chances of success. Running your company’s website requires proper planning including optimizing your user’s experience. Here are some of the ways on how you can improve your website’s user experience.
Optimize your site’s speed
The loading speed of your website is a major factor that can either encourage or discourage internet users. To optimize the speed of your website across all internet access platforms such as desktop and mobile phones, you should minimize, as much as possible, plugins that generally slow down the site. Other web content such as video and graphics can also slow down a site and thus should be minimally used.
Reinvent the call to action button
If your website targets inviting readers to take certain action through a call-to-action, you should think outside the box on how you can creatively incorporate the button. One of the ways you can reinvent the call-to-action button is by making it more attractive as well as using an emotional connection that helps the reader to desire to take action.
Work well on your hyperlinks
Hyperlinks are highly essential in helping boost the reliability and credibility of your website in reference to other sites. If you intend to optimize your web content, hyperlinks come in handy. When using hyperlinks, however, it is crucial to differentiate the hyperlink content in a way that is attractive and inviting to the reader. Using differentiation tools such as bolding and aligning or italicizing the hyperlinked phrases or words helps create visual attention to the reader.
Creating emphasis on key content
When composing your web content, you should endeavor to be precise and short, depending on the attention you need to achieve and the message to be put across. Key text containing important information that you target your readers to take note of should be differentiated accordingly by the use of tools such as bullet points and bolding of the text. Bulleted content is easy to remember.
Be consistent in your text
Consistency in a website is highly important as it creates a sense of uniformity and identity to the eyes of the reader. To create consistent text, you should use a uniform font style with variations including bolding of texts and variation of font size to create emphasis on headings and subheadings. Titles can be created in a different font style and font size.